You are working at Kapibara for the ninth year already! It's unusual for the advertising market. Tell us about the start of your career in the company and what you are doing now.
Yes, in 2012 I came to Kapibara as a designer. Igor Maksimov, one of the leaders, found my CV on an internet service resource — I just came and, as it seems, for a lifetime.
At the very beginning, I had a challenging project - a fear of every beginner - in a short time it was necessary to do a difficult task for a tender. The company was looking for a freelancer to do this task, but I decided that I would do it myself. Although at that time I had quite little experience, and I did not fully understand how to implement this task, I spent the whole weekend doing it, and finally the team and I managed to win the tender.
8 years ago just 15 people worked in the company, it was really a family atmosphere. Now we have already almost two hundred people in different parts of the world, it is not one agency, but a group of companies. Everything has changed, but it has not become less cool. For example, our corporate events, especially summer parties, is a great tradition, it is the whole separate story.
The company was developing gradually, more and more projects appeared, and their scale also was getting bigger. The company was divided into groups - such "mini-agencies" inside Kapibara. Over the years I have worked in several of them, but for about 5 last years I work in the Alpha group — we create events, 360 TTL, POSM and work in digital as well.
You came to the agency as a designer, and now you are art director — in your opinion, what skills are needed for this position?
Despite studying at the university (my profession is art teacher), I went through all the stages of education right here, in Kapibara. I always had an inner feeling that in some aspects I didn't reach my colleagues' level, so I tried to evolve constantly: to learn new tools and use them in work.
By the way managers have never been against my training. For example, several years ago, I realized that I lacked some concept understanding: how to build it, how to interest a client - skills needed for creative work. So, with the company's help, I studied for a year at Wordshop and it yielded great benefits.
In my opinion the most important thing for an art director is to be sociable. If a designer works according to a clear requirements specification, an art director has management responsibilities as well. He must distribute the work correctly, convey a task to performer - designer, answer all questions and oversee the process at each stage.