You started at "Kapibara" as an intern. What did you do at first?
When I came to the agency after getting a degree in advertising and marketing, I realized that "in the fields" everything is completely different from what we were taught at the university. Therefore, from the first days in the company, I tried to communicate with the team as much as possible, to help with everything in order to learn from the professionals.
And what's now in your responsibilities?
his question always gets me confused. In advertising every day is not the same: today we create a mockup, tomorrow - an ice cream, the day after tomorrow we're building up a 400 sq.m for an event. The projects are super different, probably that's why 7 years passed for me as one day.
Now my main task as a junior manager is communication with clients, monitoring the group's work processes, preparing and participating in huge and interesting tenders for the Alpha development. Together with the team leader Dmitry Stanchuk, we are trying to assemble a team of people who, just like us, will burn with enthusiasm about what we're doing.
What, in your opinion, helped you to become a junior manager of the group?
The recipe is really simple - work hard and learn how take responsibility for what you do. You must understand that a certain part of common work depends on you, otherwise you can't move forward.
Also, it's important to absorb new content. I don't mean to scroll Instagram constantly, though some accounts can be quite useful. There is no need to live only for work. It's better to be able to switch, relax and increase observation level, otherwise you may just burn out. A balance should be maintained: if you like to dance - go to dance after work, you love exhibitions - do not deny yourself this pleasure. It's cool to learn new things in life. Who knows, you may see an unremarkable showpiece and in a couple of years you'll have an idea about how to integrate it in a project.