Interactive online platform for carrying out remote gamified research
GAMELAB
It is a fully functional quest game where every respondent participates in a survey by solving problems within the targeted mechanics.
GAMELAB — WHAT IS IT?
A respondent appears at a virtual retail unit with first person view. Moving around the targeted space as if in real life, they solve tasks to go to the next level. During the game the respondent receives clues and questions to continue playing. Answering questions and carrying out simple tasks, the participant moves towards finishing the game while getting gradually involved in the process and having close interaction with brands, spaces and POSM.
Desktop game is controlled via keyboard and mobile versions have touch control.
Desktop game is controlled via keyboard and mobile versions have touch control.
HOW DOES IT LOOK LIKE?
PRODUCT
It is a fully functional quest game where every respondent participates in a survey by solving problems within the targeted mechanics.
GAMELAB — WHAT IS IT?
A respondent appears at a virtual retail unit with first person view. Moving around the targeted space as if in real life, they solve tasks to go to the next level. During the game the respondent receives clues and questions to continue playing. Answering questions and carrying out simple tasks, the participant moves towards finishing the game while getting gradually involved in the process and having close interaction with brands, spaces and POSM.
Desktop game is controlled via keyboard and mobile versions have touch control.
Desktop game is controlled via keyboard and mobile versions have touch control.
HOW DOES IT LOOK LIKE?
PRODUCT
During the game the required data is recorded and processed automatically which allows us to either opt the classic survey out or integrate survey questions into the game.
AND WHAT ABOUT DATA?
The solution can automatically collect the following information:
Moving through the in-game retail space (sequence of movements);
Time spent at every location, planogram (i.e., at a stand, DMP, cashier desk, etc.) or in the retail spot in general;
Time spent on a quest, including time to fill shopping cart, find certain product or category of products, interact with virtual vendor, etc.;
Interaction with product and brand (what the respondents took, what they put in the cart, average order value, total order value).
Time spent at every location, planogram (i.e., at a stand, DMP, cashier desk, etc.) or in the retail spot in general;
Time spent on a quest, including time to fill shopping cart, find certain product or category of products, interact with virtual vendor, etc.;
Interaction with product and brand (what the respondents took, what they put in the cart, average order value, total order value).
For most people gamified mechanics are more engaging than conventional surveys. Games excite people and immerse them in the process. This prevents respondents from getting distracted, as well as helps companies to solve business tasks. GameLab allows difficult and long research scenarios without compromising data collection quality.
AND WHY IS IT AWESOME?
DATA
During the game the data required are recorded and processed automatically which allows us to either opt the classic survey out or integrate survey questions into the game.
AND WHAT ABOUT DATA?
The solution can automatically collect the following information:
Moving through the in-game retail space (sequence of movements);
Time spent at every location, planogram (i.e., at a stand, DMP, cashier desk, etc.) or in the retail spot in general;
Time spent on a quest, including time to fill shopping cart, find certain product or category of products, interact with virtual vendor, etc.;
Interaction with product and brand (what the respondents took, what they put in the cart, average order value, total order value).
Time spent at every location, planogram (i.e., at a stand, DMP, cashier desk, etc.) or in the retail spot in general;
Time spent on a quest, including time to fill shopping cart, find certain product or category of products, interact with virtual vendor, etc.;
Interaction with product and brand (what the respondents took, what they put in the cart, average order value, total order value).
For most people gamified mechanics are more engaging than conventional surveys. Games excite people and immerse them in the process. This prevents respondents from getting distracted, as well as helps companies to solve business tasks. GameLab allows difficult and long research scenarios without compromising data collection quality.
AND WHY IS IT AWESOME?
DATA
Moving through the in-game retail space (sequence of movements);
Time spent at every location, planogram (i.e., at a stand, DMP, cashier desk, etc.) or in the retail spot in general;
Time spent on a quest, including time to fill shopping cart, find certain product or category of products, interact with virtual vendor, etc.;
Interaction with product and brand (what the respondents took, what they put in the cart, average order value, total order value).
Determine the research objective, store chain and its format;
Adapt location and agree on quest mechanics. Design quest game or adapt an existing one;
Find relevant respondents (possible to engage external panels);
Carry out field work, process survey results real-time;
Work out final report including summary and research recommendations in either the conventional presentation or video form.
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STEPS
POS-MATERIALS
What kind of materials are helpful
for the visitors? How to place POSM properly?
for the visitors? How to place POSM properly?
STANDS, DISPLAYS, DMPs
Will investing in equipment yield results? What is your customer conversion rate?
STORE REDESIGN
New stores? Or new design compared to previous format?
COMMUNICATION
What and how to communicate to your customers to make their visit successful and create positive experience?
RETAIL SPACE PLANNING
How to turn a store into a platform
to bring positive interaction experience?
to bring positive interaction experience?
WHAT PROBLEMS CAN WE SOLVE?
WE CAN
MOREOVER…
Realistic graphics and possibility to interact with all objects in the space;
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
MORE
MOREOVER…
Realistic graphics and possibility to interact with all objects in the space;
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
MORE
MOREOVER…
Realistic graphics and possibility to interact with all objects in the space;
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
MORE
Realistic graphics and possibility to interact with all objects in the space;
Photorealistic depiction of all products or certain categories of products;
Separation, collection and analysis of all data required for solving business tasks;
Presentation or video demonstrating survey results.
WHY IS IT PROFITABLE AND GOOD FOR MY BUSINESS?
Unique proposal on the market - online game that fully engages and captivates the respondents;
Comprehensive interaction with brand or product as if in real life;
Scope can vary from a region to a country
Comprehensive interaction with brand or product as if in real life;
Scope can vary from a region to a country
WHY?
WHY IS IT PROFITABLE AND GOOD FOR MY BUSINESS?
Unique proposal on the market - online game that fully engages and captivates the respondents;
Comprehensive interaction with brand or product as if in real life;
Scope can vary from a region to a country
Comprehensive interaction with brand or product as if in real life;
Scope can vary from a region to a country
WHY?
WHY IS IT PROFITABLE AND GOOD FOR MY BUSINESS?
WHY?
Unique proposal on the market - online game that fully engages and captivates the respondents;
Comprehensive interaction with brand or product as if in real life;
Scope can vary from a region to a country
TRY GAMELAB DEMO VERSION
TRY IT
TRY GAMELAB DEMO VERSION
TRY IT
Follow the link (Gamelab demo works on desktop):
https://gamelab.impulse-machine.com/
Follow instructions.
Choose language in the left lower corner.
Submit results and finish Gamelab demo.
https://gamelab.impulse-machine.com/
Follow instructions.
Choose language in the left lower corner.
Submit results and finish Gamelab demo.
TRY GAMELAB DEMO VERSION
TRY IT
Follow instructions.
Choose language in the left lower corner.
Submit results and finish Gamelab demo.