KB-12 projects gained high appraisal of the jury of Effie Awards Russia, a major international awards for advertising and marketing. All the submitted projects entered the finals and were awarded with prizes.

KB-12 received a bronze prize in a Gen-Z marketing nomination for a Pepsi & Lay's campaign at Magnit retail stores. This campaign was developed and implemented jointly with The Marketing Arm (TMA).

Spotify application launch in Russia carried out by KB-12 received two Silver prizes in IT and Startup nominations. Another Silver prize went KB-12 way for a Huggies campaign implemented jointly with Skillbox and Mindshare.