The Clicks team about "a million conversion" at Omsk "IT-subbotnik"
The head of The Clicks performance marketing agency Egor Podvorny and production director Kristina Kudryavtseva addressed the topic "A million conversion: how the frontend waste the advertising budget" at the 79th Omsk "IT-subbotnik".
Egor and Kristina told about typical mistakes in the development of landing pages that lead to advertising budget waste: faults affect conversion, LTV and the consumer's impression from the brand.