AR-solution for conducting remote package and marketing
communication elements studies
communication elements studies
ARTIFACTIAL INTELLIGENCE
Studies
Package re-design and renovation, introduction of new products
and implementation of new communication elements require constant researches and studies. Conducting regular focus group studies helps with decision making, but it's not an ultimate solution considering time and money expenses.
and implementation of new communication elements require constant researches and studies. Conducting regular focus group studies helps with decision making, but it's not an ultimate solution considering time and money expenses.
Remote mode
Switching those studies to remote mode and utilizing augmented reality (AR) technology will allow to drastically scale back the costs and boost test efficiency. Remote AR-studies enable various test options and wide range of tools while costing lower compared to prototype production and classic focus group studies.
AR-research sample size and target audience is limited only
by smartphone/tablets penetration within region/specific target group.
by smartphone/tablets penetration within region/specific target group.
High data processing and acquisition speed and next generation insights with enabled eye-tracking.
Re-usable AR-objects and room for any changes in a short time.
Lower cost than any other F2F-tests.
High-tech solution for conducting remote research based
on AR capabilities in a time of introverts and quarantine.
on AR capabilities in a time of introverts and quarantine.
Once object inspecting is completed, respondent fills out the structured questionnaire that includes screener, polls of open- and close-ended questions.
Questionnaire
The questionnaire is integrated in the link or mobile application. All responses are automatically uploaded
to Impulse Machine server and processed with SPSS.
to Impulse Machine server and processed with SPSS.
Data acquisition
Once respondent downloads application or receives the link for web-based option, he aims his camera on a flat surface and sees tested 3D-object on the screen.
App
HOW IT WORKS
Impulse Machine provides SPSS data base, Excel spreadsheets with qualitative distribution and insight report with presentation.
Results
Follow this link on your smartphone/tablet.
1
TRY ARTIFACT
Fill in initial screener and press «Finish», then press the red «Next» button
Grant access to your device's camera
and motion sensors.
and motion sensors.
Open the label on separate laptop/other device's screen and point your device's camera at the label. You will see 3D-visual that could be viewed from every angle (by moving your device and using finger to rotate).
2
3
4
Once you studied the package, answer research questionnaire by pressing "Take the survey" red button placed in the lower right corner.
5
This is the label :)
STUDY PARAMETERS
Package testing.
Communication elements testing (logo, slogan, price tag, wobbler or any other 2D visual).
Communication elements testing (logo, slogan, price tag, wobbler or any other 2D visual).
Study objects
Attraction, uniqueness, concept comprehension, details appraisal (logo, ingredients, color, visual, clame), category/brand correspondence, price expectations (PSM), purchase probability etc.
Benchmarks
At least 150 respondents for peer group. Pre-recruiting (screening / river sampling) as well as any online-panel available on market could be used for sourcing.
Preferred sample size
