Alexander Panov – about VR solution for retail
Managing partner of Kapibara agency Alexander Panov, together with colleagues from the neuromarketing research laboratory NeuroTrend, delivered a speech at summer session of Shoppers Insights & Behaviors Conference and told about neuromarketing in retail. The main topic of the event was marketing strategies to conquer the future buyer.

With agency cases Alexander explained one of the main trends – neuromarketing and, more precisely, VR solution for retail.